Creative Direction

Creative Direction

Creative Direction

Boa fit system

Boa Technology

brand identity

Defining the future of fit.

Redefining the future of fit.


Art Director


Traditionally operating solely as a B2B company within the snow and cycling category, BOA looked to open their aperture while speaking directly with the end-user of their products. With a new brand positioning unlocked, “Fit to Go Further,” along with a completely from the studs up brand identity and logo, the new system aimed to seamlessly scale from the smallest products to consumer-facing marcom needs.


Jared Milam

Karly Hand

Austin Ezzell