Creative Direction

Creative Direction

Creative Direction

Fender Guitars

product campaign

Plug in. Cut loose.


Creative Director


As a relatively new product category in market, personal headphone amps have typically left a lot to be desired. Fender’s Mustang Micro quickly changed the perception of these devices, offering sound quality matching that of a full-size amp. For this launch, rather than focus solely on product features, the approach was to celebrate the emotional feeling Mustang Micro brings—that pure elation of unlocking personal creative expression.

Client Partner

Joey Manfre