Creative Direction

Creative Direction

Creative Direction

lacrosse footwear

product campaign

Launching the pinnacle of high-alpine hunt footwear.


Creative Director


As Lacrosse's pinnacle product—the Ursa MS is their first foray into high-alpine hunting. A promise of bringing big-mountain hunters closer to the journey—the launch story focused on both the details of the hunt and the development of the product itself, while crafting a more refined and ethical perspective not currently seen in the hunt footwear category.

Client Partner

Troy Hellman


Christine Colbert

Sari Field

Wolfgang Schildmeyer

Telling the story of how the boot was developed was just as important as the final outcome of the product itself.