Creative Direction

Creative Direction

Creative Direction


brand campaign

Celebrating the people who move sport culture forward.


Creative Director


Historically discreet with revealing design talent, Nike’s recruitment team had a new initiative to demystify their culture while attracting a wider net of creatives.

A campaign inspired by the tools of modern makers was developed. Tactile and digital, the system expanded to 1 hero video, 3 topic discussions, and multiple creative interviews, all to inspire the next generation of talent to join in.

Client Partner

Sean Butterly

Caitlin Patek