Creative Direction

Creative Direction

Creative Direction

Vail resorts

product campaign

Unlock the whole mountain.


Creative Director


As the first mobile app-based pass system in skiing, Vail Resorts' new My Epic app allows skiers and riders the ability to manage tickets and catch the lift all from their phone—without ever needing to pull out a physical pass.  

Tasked with updating the actual UI itself, we then brought the product to life through a launch campaign based on the simple idea of “more.” My Epic unlocks more of the mountain—more runs, more trips back up, more friends, more views, more snow and more memories.

Client Partner

Victor Rasgaitis


Ty Modzeleski

Mackenzie Lisac

Snappy and energetic, a sound-based launch video reinforced both the actual product interaction and the promise of more of everything through this experience.