Resorts are not just for skiing; they're where stories are made. Palisades Tahoe has historically been the backdrop for many iconic, industry-defining moments—it’s where the viral sh*t happens. The "It’s Your Moment" campaign was born from the idea of inviting skiers and riders of all backgrounds to craft their own stories across the resort's unique combination of legendary terrain and unparalleled après events. This campaign and brand evolution redefined the resort experience, earning Palisades Tahoe the badge of being number one rated ski resort in North America that year.